Track every rep · Build your game
Train with a plan. See every shot count.
Every Shot Counts is a basketball training app that gives you structured drills, tracks the work you put in, and shows your progress over time - so improvement stops being a feeling and becomes something you can see.

How it works
Get tracking in three steps
1Set up your phone courtside
Prop your iPhone on any tripod. A guided setup finds the hoop in seconds.
2Shoot your drill
Run the drills from your plan and just shoot. No tapping between reps.
3See every make and miss
On-device AI tracks the ball and hoop, logging your makes and misses live.
Your iPhone is your shot tracker
No sensors, no wearables, no rebounder counting for you. Set your phone up courtside and the app’s on-device AI detects the ball and the hoop, tracks your shot arcs, and logs your makes and misses while you just shoot. A guided camera setup gets you tracking in minutes.

A structured path from beginner to elite
Choose your level - Beginner to Elite - and climb through drills built to move you up, hitting the makes you need to advance. Every drill you complete is logged, so your training history builds session by session - no more guessing what you did last week.
Watch the work add up
Stats and progress turn your completed drills and tracked shots into a picture of your development. Field-goal %, streaks, and a consistency calendar - the proof you’re getting better.

Your players
Player 1
6 drills this week
Player 2
4 drills this week
Player 3
8 drills this week
Your coach sees the work too
Connect with your coach in the app and they can see the drills you’ve completed and your stats - accountability between practices, without sending screenshots.
Ready to make every shot count?
ESC is in beta on iPhone (iOS 18+, via TestFlight) - which means testers get the full app free until launch. No card required, and you can leave whenever you like.